What Is Digital Transformation And What Does It Really Mean For Your Business?

What Is Digital Transformation?

The Global Center for Digital Transformation says that “organizational change is the foundation of digital business transformation”. That’s because changing the nature of an organisation means changing the way people work, challenging their mindsets and the daily work processes and strategies that they rely upon. While these present the most difficult problems, they also yield the most worthwhile rewards, allowing a business to become more efficient, data-driven and nimble, taking advantage of more business opportunities.

Define ‘digital’ in digital transformation

While the focus is on changing how the business works at every level, technology underpins all digital transformation projects. But what technology?

Obviously this changes as time goes on, but typically businesses want to adopt technologies that help them harness and make sense of the vast quantities of data they are sitting on, as well as preparing for trends like the Internet of Things (IoT) and mobile.

That means analytics tools are high up on the agenda, as well as cloud computing, which lets you store data outside your own data centre, potentially closing this down. You might also want to focus on collaborative tools, like file-sharing, mobile devices, and apps, that let your employees work wherever they are, and which give them instant access to information – especially useful for salespeople visiting customers, for instance.

What Digital Transformation Means For Your Business?

Accepting and moving toward digital transformation doesn’t simply mean jumping on every technological bandwagon that comes along. Doing that is like putting a bunch of cut up vegetables in a pot and calling it soup. Unless you put the right ingredients in the pot and turn on the stove, you’ll never make soup-at least not soup that anyone wants to eat. Instead, each company has to spend some time thinking about what digital transformation really means for them.

Companies need to think about transitioning core business processes and digitalizing the client/business process first. They have to think about which applications, platforms, and solutions fit into their culture, daily operations, and budget. There is unfortunately no cookie cutter solution that businesses can opt into. It’s a process that requires personalization and a knack for following trends.

Digital Disruption And Focusing On The Consumer

Digital disruption is another key term that describes what digital transformation can do in society at large. Smartphones created a disruption, Uber created a disruption, and wearable technology continues to create disruptions. With each key technological advancement, the daily lives of consumers change a little more. The norm is shaken up, and the advancement adds value to consumers. Businesses that take advantage of the new changes, and who understand how these changes affect daily life, can modify their practices to meet the needs of the consumer.

Consumer-centrism is one way to ensure that you’re meeting the demands of the digital age. Knowing where your customers are interacting online and how you can meet them on their own turf will enhance your ability to make their lives easier and to make sales. Every business has to think about digital transformation and the power of disruptions now. There is no longer time to take baby steps and get your feet wet. It’s a sink or swim environment for many businesses.

Planning Ahead For Digital Transformation

Digital transformation is both an end result and an ongoing process. You have to make the initial move, and then you must continue to evolve or be forced out. There is no quick fix for digital transformation. When you sit down with your team to discuss your company’s digital future, think about the near future, but also the long-term goals of your company. To maintain relevancy, you will need to implement digital solutions that keep your company moving forward into the digital era and not standing still or moving backwards.

At every step, think about the business experience. What can you implement to streamline in-house operations? What can you implement to facilitate customer interactions? These aspects that will drive your digital transformation. For some companies that may mean adopting an integrated payment solution so that customers can login to an online portal and pay their bills. For others, it may mean getting on social media and posting relevant content on a regular basis. Any move to the digital space is part of the digital transformation.

Over the long term, the digital experience will shift. How can you make changing an easier part of the business process? Transparency, a group mission toward digital relevance, and constant listening to customer behaviors may all be important for shifting your company’s focus away from legacy business practices and to a more digital oriented future.

If your business is seeking to get into the race of digital transformation, it is important to act right now. Late adopters can have serious disadvantages since the competition is already in the domain. If you are looking to adopt a business model that utilizes a digital core, we can help. Embrace the digital transformation with the best developers to get to the forefront of change.

Social Media Marketing: A New Business Prime Mover

What Is Social Media Marketing?

Almost half of more than 2 billion people who regularly use the internet are addicted to Facebook. Using the social media outlets like this one has been a recent phenomenon, interlinking people through a cyberspace process. And this is the main reason why businessmen should consider social media marketing as a new prime mover of their business for them to hit ‘profit.’

Social media marketing is a process giving multiple benefits to business owners by way of using Facebook, Twitter, Pinterest, Google +, LinkedIn or Tumblr Accounts to promote brands of products and services. People are very much aware of these social media channels. For this reason, the business owners can expect an incredible increase of their sales volume that is denoting income.

Comparing it to the conventional way of promoting business brands, i.e. the use of televisions or radios, this newly-discovered method is more powerful in one way or another due to several factors such as:

1. No territorial boundary;
2. Greater market;
3. Lesser investment; and
4. Simultaneous promotional actions.

How Does This Prime Mover Work?

The first factor talks about the spatial aspect. Applying this technique does not put limitation on where should and where should not. There is no delineated and surveyed market territory where a particular business is only allowed to operate. The main medium is the internet and it penetrates almost every geographical line of the four hemispheres of the world.

The second factor emphasizes quantity. Try to imagine that in a traditional way of promotion, let say TV, it is only feasible to tap those people in a certain locality who are watching the primetime show with the advertisement of this product during commercial breaks. The difference now is that, it might be more doable to persuade more people simultaneously about particular brands through the social networking sites.

The third factor implies ‘money’ used in the promotion. Paying television networks needs big additional capital. However, opening a Facebook page is free. What is important is to learn about the dynamics of this promotional technique. In fact, there are people who are earning by opening a simple online store in FB.

The last factor elucidates time. Simultaneous action is indicated in this methodological application. Try to imagine that it is possible to have a lot of social media accounts. And instantaneously, it is probable to promote products and services using those accounts.

It is quite simple to analyse. The factors being considered are place, people, capital and time. No businessman will tend to neglect these aspects. They are the known as the business pillars. With the presence of social media networks, generating what a businessman calls ‘profit’ has a greater feasibility. Social media serve as the new prime mover of business.

Digital Signage Companies – Step-By-Step Procedure of Finding the Best Digital Signage Company

Finding the best digital signage company can be a daunting task for anyone, especially for people who don’t know how to find the best among the horde of companies today. This article was written with the intention of helping you find the best digital signage companies, and choose the one that is perfect for your business. It is the first step that you need to take before you start looking for the digital solution that your business needs.

The first thing that you need to do is to search the Internet to find all the digital signage companies that are promising to help you with your digital display needs. Create a list and once you have it, the next thing that you need to do is to visit their website and learn more about the company. This will give you an idea of what these digital signage companies are all about, and their experience when it comes to providing digital display solutions. Choose the companies that are experienced enough and proceed to the next step.

Once you have reduced your list of companies down to 3 or 5, the next thing that you need to do is to find more information about them “outside” their website. This would include the information that you can get from their current and past customers, and reviewers who are giving insider information about different digital signage companies. By doing this, you will be able to find everything that these companies are trying to hide, and learn more about them and the service that they are offering.

Now that you have reduced your list to less than 3 companies, the last thing that you need to do is to go back to their website and check the digital display solutions that they are offering. You might want to take note of their prices and compare it with the other digital signage companies. This will help you find the solution that your business needs, and choose the company that can provide it at the lowest price possible.

Always remember that it is not enough to use digital displays for your business. The results that you can get from it will still depend on the digital signage company that you hired. This the reason why it is very important for you to choose the one that has everything you need, and is proven to provide the best service in the industry.

Digital Signage Solutions – 4 Reasons Why You Need to Start Using a Digital Signage Solution

Nowadays, digital signage solutions are being exploited by a lot of business owners because it is offering a lot of advantages that you and your business can benefit from. However, there are still a lot of business owners who are not aware of the power behind digital solutions. This article was written with the intention of helping you learn more about digital signage solutions and the four reasons why you need to start using it for your business. Read this article if you want to outrank your competitors in terms of brand awareness and overall performance.

Here are the four reasons why you need to start using digital signage solutions:

  1. Modern and Impressive – when it comes to advertising, there is some kind of psychological effect if a company uses advanced technology when advertising. Although it is not proven, what do you think will your customers’ reaction be, if they saw two banner from two competing companies; static banners and digital signage solutions. Where do you think would people go? Exactly! They will check the one that uses a more advanced advertising platform.
  2. Interactive and Informative – now that we are in the Information Age, people are always going with the ones that can give them more information. If you are going to use digital signage solutions, you will be able to provide more content which can either be informative or persuasive. Both of these features are the reason why digital solutions are considered as the best advertising platform today.
  3. Convenient and Cost-Effective – unlike static banners that should be re-printed every now and then; digital signage solutions can easily be managed with a few clicks of a button. If you are going to use a player, you don’t have to worry about spending a lot of money just to change the information being shown on your boards. It also produces much better results, making it very cost-effective for all businesses of any size.
  4. Eco-, and Budget-Friendly – using digital solutions will save you from using toxic materials such as paint and plastics. The monitors that you will be using are made from fully-recyclable materials, which makes it very eco-friendly. Aside from this, it is also much cheaper compared to static banners. You can have your very own independent digital signage solution for as low as $300. You will also be able to save a lot of money in the long run, considering the fact that you don’t have to spend money when you need to change your banner.